The future of work: Creating purpose-driven organizations

Workers with a purpose outperform everywhere.

According to the 2015 Workforce Purpose Index, launched this year by Imperative, workers with a purpose-orientation are the most valuable and highest potential segment of the workforce regardless of industry or role. On every measure, purpose-oriented workers have better outcomes than their peers: 20% longer expected tenure, 50% more likely to be in leadership positions, 47% more likely to be promoters of their employers, 64% higher levels of fulfillment in their work.

Jodi Starkman is Executive Director of the Innovation Resource Center for Human Resources.